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Google Suggest

Jean-Luc Lasquellec by Jean-Luc Lasquellec
June 10, 2020
in Digital marketing, SEO
Google Suggest
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How to appear in Google suggestions?

Google Suggest is what we call GRAL in SEO.

Autocompletion is on a massive scale for several reasons.

The number of internet connections from smartphones is now greater than from computers.

This means that typing in search engines must be easier since it takes longer to type an expression from a smartphone or the keys are small.

The evolution of algorithms makes it possible to quickly understand the meaning of the question that the user types on the search engine.

How to appear in Google suggest?

The principle is relatively simple. The more you type the phrase, the more likely you are to appear in the suggestions. The geographic aspect is also to be taken into account.

Google suggestion and negative SEO

Unfortunately, Google suggest is sometimes used for nuisance purposes.

Study on the functioning of Google Suggest


 

Important influencing factors for Google Suggest search

source ” Ryte wiki “which explains in French how Google Suggest works

The following factors may influence the function of Google Suggest.

  • Plenty of research: how often is a certain word searched? The more Google receives searches on this subject, the faster it will be integrated into the Suggest function.
  • Frequency of research: how many times will something be searched consecutively? The more frequent the succession of certain words, the more likely it is that Google associates and offers these words.
  • Search behavior: thanks to the active web protocol, Google can already associate searches carried out with relative analysis.
  • Location: SERPs are adjusted based on the geographic location of the searcher. It is interesting to note here that search terms with a low search volume are displayed primarily in the SERPs when the search engine algorithms attach more importance to local results.

If a user is logged into their Google account, it has even more influence on search results with Google Suggest. Search phrases are also considered based on user behavior. For example, when “Smartphone comparison” is very often typed in the search field, the probability that a request starting with “comparison” will be completed with “smartphone” increases.

Conclusion

You now know:

  • It is possible to influence Google Suggest
  • Google Suggest is set to become popular with mobile devices.

 

I remain at your disposal.

Best regards

Jean-Luc Lasquellec

Jean-Luc Lasquellec

Entrepreneur depuis plus de 20 ans. J'ai créé et développé plusieurs entreprises dans les secteurs du référencement Google, de l'Eréputation et de la formation continue professionnelle. J'accompagne les entreprises dans la mise en œuvre de la stratégie marketing digitale et le social-selling. Depuis plusieurs années je m'intéresse aussi à la Blockchain et son écosystème.

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