WHY Linkedin is part of the social selling process?
- Linkedin: a prospect file updated in real time
- LinkedIn quickly identifies the right people
- Linkedin helps build relationships
- Linkedin allows you to start a conversation
Linkedin « Your commercial weapon »
How to prospect on Linkedin?
Your profile must be flawless.
Step 1 : Open a free account on linkedin. There are paid offers, but the free account will be sufficient at first.
Step 2 : Customize the url of your public profile. This will be referenced with your first and last name in Google.
Step 3 : Set up your account. Uncheck profile change notifications. At the start you will make many changes. There is no point in sharing these.
Step 4 : Who can see your relationships?
Your competitors can see your relationships. You decide.
Step 5 : Take care of your profile. Add a good quality profile photo (450×450). Especially no logo. Also insert an image for the banner (1584×396).
Step 6 : Title of your activity (120 characters). The visitor must immediately understand your activity.
Step 7 : Integrate visuals in the presentation of your business.Video – Powerpoint – Images
Step 8 : Add your experiences.
Step 9 : Ask your relationships to confirm your skills.
Step 10 : The recommendations inspire confidence. You can give and receive it.
Step 11 : Subscribe to groups to show your interests.
Step 12 : If you speak a foreign language, add the information in the language profile.
Now that your Linkedin profile is professional, you can move on. 👍
How To Build Your Network | LinkedIn?
Relationship levels
Level 1 : You are in contact with a person
Level 2 : You and a person have a common relationship
Level 3 : There is no relationship between you and the person
Develop your Linkedin network
To begin, ask those around you to accept you into your network.
The objective will be to pass the bar of 100 relationships then 500 relationships for with the +500
How to request a connection on Linkedin?
Step 1 : Make a simple and justified request for connection.
Step 2 : Thank
Step 3 : Offer your services
How to position yourself as an expert on Linkedin?
Be ACTIVE:
Regularly “like” “comments” and “shares”
How to be referenced in the Linkedin search results?
Add your keyword in:
- TITLE (2x)
- “skills”
- “recommendation”
- “job title”
The title of your profile must be: short – sant dash – without comma – without /
How to do an effective search on Linkedin?
Use the search operators.
Search operators
AND = ET (uppercase)
OR = OU (uppercase)
Exact term = « »
NOT = – stuck to the negative word
How To Develop Your SSI | Social Selling Index on Linkedin?
https://www.linkedin.com/sales/ssi/
How to develop your business on Linkedin?
Of course, you will have to spend at least an hour a day, but in 6 months you will have developed a fantastic prospecting tool.
How to automate your prospecting on Linkedin?
Warning: These tools are very interesting because you save considerable time. However, Linkedin does not allow automated prospecting. Know that you are taking a risk by using automation tools. Linkedin could block your account.
LINKEDHELPER
Automate your work with LinkedIn
LinkedIn Sales Browser
LinkedIn Recruiter (Full & Lite)
- Get thousands of targeted contacts by sending personalized invitations to 2nd and 3rd contacts
- Automatic sending system, automatic answering machine, sequential messaging on 1st connections or to members of the LinkedIn group
- Automatic profiles visiting and exporting to a CSV file (Google Sheets / MS Excel)
- Create a targeted mailing list
- Boost your profile and get hundreds of referrals from other users in no time
- Invite the first connections to join a LinkedIn group
- Approve your contacts automatically to get back endorsements
- Automatically add your signature to messages
- Automatically track or cancel LinkedIn connections
- Automatically withdraw pending invitations sent (cancellation of invitations)
- Powerful list manager – allows you to create your own lead generation funnel and avoid intersections between campaigns
ZOPTO
Open your Zopto account in minutes to start automating on LinkedIn and generating leads and sales opportunities.
Find your ideal customers using LinkedIn Premium or Sales Navigator, then select the level of engagement you want to initiate.
PROSPECTIN
Your LinkedIn prospecting. Automated.
Generate new qualified leads. Develop your business. Increase your notoriety. Safely.
INTOUCHTOOL
LinkedIn automation tool: automate LinkedIn connections and messages to generate more leads and soar your ROI.
LINKIOMATIC
The simpler automation chrome extension for LinkedIn
Install the beta now for free on the Chrome extension store
DUX SOUP
With Dux-Soup, it’s easy to find, attract and interact with your prospects on LinkedIn. Let Dux-Soup automate your lead generation work on LinkedIn, so you can focus on growing your business and making deals.
Social Selling events
The #SocialSellingForum is in fact a series of “flesh and blood” forums in which dozens of practitioners share their experience of Social Selling applied to Sales, Marketing, Recruitment and Employment through inspiring conferences, interactive workshops, practical clinics and informal meetings
Good prospecting!
Conclusion
You now know:
- That LINKEDIN is a weapon of war for salespeople
- That teamwork will duplicate your effectiveness
- It is important to respect the steps so that your prospecting is very effective
- Social Selling takes patience, but time flies and you will be rewarded
I remain at your disposal.
Best regards
