Why do an SEO audit?
The natural referencing of your website is very important for your business. The more visible you are on Google, the greater the opportunities to close deals.
Google regularly changes its algorithms, its functionality, the display of results. It is therefore essential to anticipate and check if your site still complies with Google “rules”.
It is also always frustrating to see your competitors “occupying” the best places on Google. An audit of your site but also of competing sites is a way to better position yourself.
How to carry out an SEO audit?
The audit can be carried out by an SEO agency, an SEO freelance or yourself depending on your skills.
The audit will be carried out on three main axes:
- The technical aspect of the site
- The content
- The netlinking
There are many tools that allow you to get a quick idea of the situation. It is impossible to quote them all. Start with the tools that Google offers. Then everyone will have their preferences.
Google Search Console.
It’s free, moreover we can consider that if Google adds certain criteria, it is very likely that they are important.
Google Analytics
Google Page Speed Insight
Google explique le SEO
Google offers a playlist on SEO
Woorank
An interesting tool that offers you to analyze your website in seconds.
You can also install the plugin on your browser. It’s free.
“Instant SEO analysis and website reviews for SEO, mobile optimization, ease of use and social media. See the most current data, wherever and whenever you want.”
Majesticseo for netlinking
An essential tool to analyze your links.
Semrush – Position of expressions – netlinking – content
A very powerful tool. The subscription is quite high but you can test for free for 7 days.
Yooda Insight
A French provider. The tool will analyze the expressions positioned on the first page of Google. Several other services are offered.
Screamingfrog
Website crawler, which allows you to crawl website URLs to analyze and audit technical SEO
How long does an SEO audit take?
Basic audit
The objective is to quickly check whether the site has major problems or not. Using tools, the audit will take 1 to 2 hours. Of course, this is more of a check with a few oral recommendations.
Advanced audit
Depending on your objectives, a comparison will be made with the main competitors. This measures the gap and the magnitude of the task. Just like a sports competition, you need to study your competitors. The stronger the competition, the more important it will be to be demanding on the technical aspect, content and netlinking.
Depending on the level of difficulty of the objective to be achieved, the audit may take one or more days.
How much does an SEO audit cost?
The price will depend on:
- The number of pages on the site
- Type of site: Presentation website – Ecommerce etc …
- If the site is multilingual
- Recommendations to achieve your objectives (simple or detailed report)
The daily rate of an SEO consultant varies between 500 and 1000 € HT
Conclusion
You now know:
- That Google offers free tools for auditing your website.
- That Google also offers free online training.
- That there are simple tools to check your site.
- That an SEO audit takes time.
- That an SEO audit is essential to obtain a good natural SEO.
I remain at your disposal.
Best regards.
