Definition of Podcast
A native podcast is a digital audio program specifically created for digital broadcasting outside the context of a radio program. When a program, sequence or section of a radio station is offered for replay in the form of a podcast, it is therefore not a native podcast.
We talk about a native podcast, because the content was born on and for the Internet. A branded podcast is for example a native podcast.
Source : definition-marketing.com
Native Podcast Study
Prisma Audio IFOP Study Radio and Audio Digital 2020 from ACTUONDA
The native podcast: Etude Prisma Audio IFOP Salon Radio et Audio Digital 2020 from ACTUONDA
Why is the podcast becoming trendy again?
Technology is no longer an obstacle
The widespread use of smartphones is certainly an important reason. It became natural to plug in the headphones and listen to music or a podcast. The audio file is also light. Internet connections are fast.
Advertising
In a podcast there is no advertising. You stay focused while listening.
RSS feed
The rss feed allows you to receive new podcasts directly and listen to them without having to download.
Authenticity and emotion
The listeners feel the passion and the emotions. The message has much more impact than reading a presentation of your activity.
Large scale diffusion
Sharing and broadcasting a podcast for free on platforms with high broadcasting potential is easy.
Sharing and broadcasting a podcast for free on platforms with high broadcasting potential is easy….
A smartphone in hand with a lavalier microphone, a free platform like https://soundcloud.com/ with a global audience and you are ready to promote your activity. It is likely that some tips will be useful to integrate good practices and capture the attention of your audience.
Create your community
Podcasts bring people together on one topic. In addition to the theme and your expertise, it is also your tone, your expressions, your emotions and your energy that will be the key to the successful development of your community. Social networks will contribute to the communication of your podcast.
Some PODCAST providers
anchor.fm
acast.com
ausha.co
Some interesting articles on the advantages of the Podcast
Conclusion
You now know:
- The podcast makes it easy to communicate by adding emotion.
- Technological development makes podcasts easy.
- You can develop a large community.
I remain at your disposal.
Best regards
