{"id":3194,"date":"2020-05-25T13:25:58","date_gmt":"2020-05-25T13:25:58","guid":{"rendered":"https:\/\/www.lasquellec.com\/?p=3194"},"modified":"2020-05-29T12:51:20","modified_gmt":"2020-05-29T12:51:20","slug":"how-to-protect-your-e-reputation","status":"publish","type":"post","link":"https:\/\/www.lasquellec.com\/en\/how-to-protect-your-e-reputation\/","title":{"rendered":"How to protect your E-reputation?"},"content":{"rendered":"<h2>Who is affected by E-reputation?<\/h2>\n<h3>Legal persons &#8211; Companies<\/h3>\n<ul>\n<li>Hotels &#8211; Restaurants<\/li>\n<li>Ecommerce websites<\/li>\n<li>Large companies: example: The pick<\/li>\n<\/ul>\n<h3>Natural persons &#8211; Individuals<\/h3>\n<ul>\n<li>Business leaders<\/li>\n<li>The personalities of sport, music etc &#8230;<\/li>\n<li>Politics<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1384\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/warren-buffett.png\" alt=\"\" width=\"800\" height=\"480\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/warren-buffett.png 800w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/warren-buffett-300x180.png 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/warren-buffett-768x461.png 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/warren-buffett-750x450.png 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>Build your E-reputation<\/h2>\n<h3>The image is essential.<\/h3>\n<ul>\n<li>Building your E-reputation has become a real marketing strategy<\/li>\n<li>Both for a legal person and for a natural person<\/li>\n<\/ul>\n<h2>Monitor your E-reputation<\/h2>\n<h3>There are several ways to monitor what is said about either<\/h3>\n<p><strong>Eve is essential. <\/strong>It allows you to intervene quickly and defend your rights more easily.<\/p>\n<p>There are many automatic ways to monitor social media.<\/p>\n<h3>Monitor the results of the 1st page of google<\/h3>\n<p>Get into the habit of entering your name, brand, and checking the results on the first two pages of Google. A very simple, free and effective way: <strong>GOOGLE ALERT<\/strong><\/p>\n<h3>Monitor social networks<\/h3>\n<p>Information circulates very quickly on social networks. Twitter, Facebook, Instagram &#8230; There are tools that allow automatic monitoring.<\/p>\n<h2>Managing a crisis situation<\/h2>\n<p><strong>Mostly ! avoid the Silence Strategy!<\/strong><\/p>\n<h3 class=\"lasq-text-gold\">Differentiating between defamation, insult and bashing<\/h3>\n<p>This is the heart of the profession for the lawyer in E-reputation<\/p>\n<h3 class=\"lasq-text-gold\">DEFAMATION and CURSE: Concerns people<\/h3>\n<p>are press offenses<\/p>\n<p>Jean-Pierre TECAULT is a fool: Insult<\/p>\n<p>Jean-Pierre TECAULT is a scammer: Defamation<\/p>\n<h3 class=\"lasq-text-gold\">POVERTY: Concerns products and services<\/h3>\n<p>Common law civil liability.<\/p>\n<p>NIKON cameras are of very poor quality<\/p>\n<p>Prescribed after 5 years<\/p>\n<h3>Press crimes on the web<\/h3>\n<p>The law of July 29, 1881 on the freedom of the press defines in its chapter IV the<\/p>\n<p>crimes and offenses committed by the press or by any other means of publication. This text was naturally found to be applied to the internet: classic sites, forums, blogs &#8230; all means of publication. Participatory internet or web 2.0 has necessarily increased the number of participants and has increased the risk of conflicts and abuse. This multiplication of possibilities to publish and circulate information on the Internet brings to the law of July 29, 1881 on the freedom of the press has never had so much importance. When comments exceed the normal exercise of freedom of expression, the targeted person, who suffers a prejudice because of these comments, can use as a basis for an action article 29 and article 29 paragraph 2 of the law. from 1881.<\/p>\n<p>However, another remedy can be offered to professionals, on the basis of article 1382 of the Civil Code, through the concept of denigration. A remedy which may seem relevant in certain cases where the limitation periods have passed for press offenses. This problem has also provoked a debate around a hypothetical lengthening of the limitation period around online press offenses. We are faced with a choice of basis for action and debate which particularly interests the e-reputation agent in his activity.<\/p>\n<h3>Right of reply<\/h3>\n<p><strong class=\"lasq-text-gold\">WARNING : 3 months. You have this period to demand a right of reply.<\/strong><\/p>\n<p>The request must be made to the publication director.<\/p>\n<p><strong>Important procedure: Have the contents checked by a bailiff<\/strong><\/p>\n<p>You notice a content, it is essential to have it observed by a bailiff.<\/p>\n<p>Please note, the screen copy is not sufficient. The bailiff (better to take a regular bailiff) must indicate:<\/p>\n<ul>\n<li>site url<\/li>\n<li>IP address<\/li>\n<li>the identity of the publication director<\/li>\n<li>site legal notices<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<h2>Content flooding<\/h2>\n<p>Wikipedia definition:<\/p>\n<p>\u00ab In <a href=\"http:\/\/fr.wikipedia.org\/wiki\/R\u00e9f\u00e9rencement\" target=\"_blank\" rel=\"noopener noreferrer\">referencing<\/a>, le <strong>noyage1<\/strong> describes the technique which consists of creating content on a targeted request in order to bring down an unwanted link on the second page of the results of&nbsp;<a href=\"http:\/\/fr.wikipedia.org\/wiki\/Moteurs_de_recherche\" target=\"_blank\" rel=\"noopener noreferrer\">search engine<\/a>. The principle is close to that of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Google_bomb#Google_bowling\" target=\"_blank\" rel=\"noopener noreferrer\">Google Bowling<\/a>, except that a drowning operation can target any type of page, and is not limited to those of the competition.\u00bb<\/p>\n<p><strong><u>Preparatory work<\/u><\/strong><\/p>\n<p>The principle is to pass unwanted results to the second page.<\/p>\n<p>Before the intervention, it is essential to identify all the NEGATIVE results<\/p>\n<p>Indeed, when certain results are deleted, others go back to the 1st page. Depending on the number of negative results, the work can be very long. It is important to measure the magnitude of the task.<\/p>\n<p>Type in google the name of the brand or the person.<\/p>\n<p>Also use keywords like: opinion, scam\u2026<\/p>\n<p><strong>IMPORTANT:<\/strong><\/p>\n<p>Avoid replying to forums or sites that contain the results to drown. Indeed, the fact of answering only reinforces the referencing of this one.<\/p>\n<p><strong><u>Identify the links to place on the 1st page of google<\/u><\/strong><\/p>\n<ul>\n<li>Find in google the links having good content, seniority, PR, and the authority of the site that hosts the content.<\/li>\n<li>Choose the links to pass on the 1st page.<\/li>\n<li>Also plan to create subdomains by activity.<br \/>\nCreate as many subdomains as there are activities<br \/>\n(example: After-sales service &#8211; Advice &#8230;)<\/li>\n<li>Diversify the supports.<br \/>\nVideos<br \/>\nBlogs<br \/>\nFacebookOK<br \/>\nTwitter<br \/>\nLinkedin<br \/>\nthink about universal research<br \/>\n&#8230;<\/li>\n<\/ul>\n<p><strong><u>Referencing<\/u><\/strong><\/p>\n<ul>\n<li>The links being identified, carry out netlinking operations.<\/li>\n<\/ul>\n<h2>Findings of bailiffs online<\/h2>\n<p>https:\/\/www.constat-huissier-internet.fr<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1392\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne.png\" alt=\"\" width=\"1585\" height=\"743\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne.png 1585w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-300x141.png 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-1024x480.png 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-768x360.png 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-1536x720.png 1536w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-750x352.png 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/constat-huissier-en-ligne-1140x534.png 1140w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\" \/><\/p>\n<h2>Relevant software<\/h2>\n<p>https:\/\/www.talkwalker.com\/fr<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1389\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker.jpg\" alt=\"\" width=\"1541\" height=\"642\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker.jpg 1541w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-300x125.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-1024x427.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-768x320.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-1536x640.jpg 1536w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-750x312.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/talkwalker-1140x475.jpg 1140w\" sizes=\"auto, (max-width: 1541px) 100vw, 1541px\" \/><\/p>\n<p>sindup.com<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1391\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup.png\" alt=\"\" width=\"1585\" height=\"743\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup.png 1585w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-300x141.png 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-1024x480.png 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-768x360.png 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-1536x720.png 1536w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-750x352.png 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/sindup-1140x534.png 1140w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\" \/><\/p>\n<p>https:\/\/namechk.com\/<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1393\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1.jpg\" alt=\"\" width=\"1585\" height=\"743\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1.jpg 1585w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-300x141.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-1024x480.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-768x360.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-1536x720.jpg 1536w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-750x352.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/namechk-1-1140x534.jpg 1140w\" sizes=\"auto, (max-width: 1585px) 100vw, 1585px\" \/><\/p>\n<h2>E-reputation lawyers<\/h2>\n<p>Haas Avocats specializes in this sector of activity.<\/p>\n<p><a href=\"https:\/\/info.haas-avocats.com\/droit-digital\/assurance-cyber-risque-vers-un-big-bang-\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1395 aligncenter\" src=\"http:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/assurance-haas-avocats.png\" alt=\"\" width=\"354\" height=\"444\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/assurance-haas-avocats.png 354w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/assurance-haas-avocats-239x300.png 239w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/a><\/p>\n<h2>The legal framework of E-reputation<\/h2>\n<p>Defamation or name-calling<\/p>\n<p>\u20ac 12,000 to \u20ac 22,500 fine depending on the nature and \/ or damages<\/p>\n<p><u>Articles 29, 32 33 of the law of July 29, 1881 on freedom of the press<\/u><\/p>\n<p><strong>Defamation or racial insult<\/strong><\/p>\n<p>6 months imprisonment and \u20ac 45,000 fine for racial abuse and \/ or damages (civil)<\/p>\n<p><u>Articles 29, 32 33 of the law of July 29, 1881 on freedom of the press<\/u><\/p>\n<p><strong class=\"lasq-text-gold\">Wrong denigration of a product or service<\/strong><\/p>\n<p>Damages (civil)<\/p>\n<p><u>Article 1382 of the civil code<\/u><\/p>\n<p><strong>Refusal of right to reply online<\/strong><\/p>\n<p><strong>Responsibility and obligations of publishers and hosts<\/strong><\/p>\n<p>According to offenses or faults committed<\/p>\n<p><u>Article 6-IV of Law No. 2004-575 of June 21, 2004 on confidence in the digital economy.<\/u><\/p>\n<p><strong>False consumer reviews:<\/strong><\/p>\n<p>2 to 4 years in prison and \u20ac 37,500 to 75,000 in fines<\/p>\n<p><u>Articles L.121 and L 213-1 of the Consumer Code<\/u><\/p>\n<p><strong>Breach of privacy<\/strong><\/p>\n<p>One year in prison and \u20ac 45,000 fine and \/ or damages (civil)<\/p>\n<p><u>Articles 9 of the civil code<\/u><\/p>\n<p><strong>Breach of privacy (including image rights)<\/strong><\/p>\n<p>damages (civil)<\/p>\n<p><u>Articles 9 of the civil code<\/u><\/p>\n<p><strong>Infringement of a brand (reproduction, imitation, counterfeiting, etc &#8230; (reproduction, imitation, counterfeiting, etc &#8230;)<\/strong><\/p>\n<p>3 years in prison and \u20ac 300,000 fine and \/ or damages (civil)<\/p>\n<p><u>Articles L.713-3 and 713-10 of the intellectual property code<\/u><\/p>\n<h2>Conclusion<\/h2>\n<p><strong>You now know:<\/strong><\/p>\n<ul>\n<li>Vous pouvez g\u00e9rer votre r\u00e9putation sur internet<\/li>\n<li>Il est important de prot\u00e9ger et surveiller votre r\u00e9putation<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>&nbsp;I remain at your disposal.<\/strong><\/p>\n<p>Best regards<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is affected by E-reputation? Legal persons &#8211; Companies Hotels &#8211; Restaurants Ecommerce websites Large companies: example: The pick Natural persons &#8211; Individuals Business leaders The personalities of sport, music etc &#8230; Politics &#8230; Build your E-reputation The image is essential. Building your E-reputation has become a real marketing strategy Both for a legal person [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[450,469],"tags":[],"class_list":["post-3194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","category-e-reputation-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to protect your E-reputation? - Jean-Luc Lasquellec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lasquellec.com\/en\/how-to-protect-your-e-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to protect your E-reputation? - Jean-Luc Lasquellec\" \/>\n<meta property=\"og:description\" content=\"Who is affected by E-reputation? 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