{"id":3152,"date":"2020-05-25T12:29:15","date_gmt":"2020-05-25T12:29:15","guid":{"rendered":"https:\/\/www.lasquellec.com\/?p=3152"},"modified":"2020-05-29T12:51:20","modified_gmt":"2020-05-29T12:51:20","slug":"what-is-social-selling","status":"publish","type":"post","link":"https:\/\/www.lasquellec.com\/en\/what-is-social-selling\/","title":{"rendered":"What is Social Selling?"},"content":{"rendered":"<p>Social selling is a <strong>very powerful business strategy<\/strong> that allows you to <strong>prospect<\/strong> and <strong>negotiate<\/strong> using social networks.<\/p>\n<p><strong>What social networks are used for social selling?<\/strong><\/p>\n<p><strong>The most common social networks are:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.lasquellec.com\/social-selling\/linkedin\/\">Linkedin<\/a><\/li>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p><strong>What are the advantages of social selling?<\/strong><\/p>\n<ul>\n<li>Building relationships<\/li>\n<li>Get in touch with decision makers<\/li>\n<li>Highlight your expertise<\/li>\n<li>Influence your potential customers<\/li>\n<li>Close deals<\/li>\n<li>Study the competition<\/li>\n<\/ul>\n<p>Social selling is a veritable &#8220;<strong>weapon of war<\/strong>&#8220;. This strategy is accessible to everyone.<\/p>\n<p><strong>How to set up a Social Selling strategy?<\/strong><\/p>\n<p>Social selling takes place in stages:<\/p>\n<ul>\n<li>Choose the social networks best suited to your products \/ services<\/li>\n<li>Training of your sales teams<\/li>\n<li>Awareness of company staff<\/li>\n<\/ul>\n<p>Social selling is a daily job, which takes time<strong>. Efficiency is formidable and lasting..<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-jnews-featured-750 wp-image-1756\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6-750x316.jpg\" alt=\"\" width=\"750\" height=\"316\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6-750x316.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6-300x126.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6-1024x431.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6-768x323.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-6.jpg 1026w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-jnews-featured-750 wp-image-1753\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-3-750x352.jpg\" alt=\"\" width=\"750\" height=\"352\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-3-750x352.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-3-300x141.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-3-768x360.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-3.jpg 1008w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-jnews-featured-750 wp-image-1752\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-2-750x355.jpg\" alt=\"\" width=\"750\" height=\"355\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-2-750x355.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-2-300x142.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-2-768x363.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-2.jpg 1009w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-jnews-featured-750 wp-image-1751\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-1-750x324.jpg\" alt=\"\" width=\"750\" height=\"324\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-1-750x324.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-1-300x130.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-1-768x332.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-1-1.jpg 1013w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-jnews-featured-750 wp-image-1750\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition--750x319.jpg\" alt=\"\" width=\"750\" height=\"319\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition--750x319.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition--300x128.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition--1024x436.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition--768x327.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/social-selling-definition-.jpg 1031w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>10 tips on Social Selling by Linkedin<\/h2>\n<p><a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/resources\/social-selling\/social-selling-conseils\" target=\"_blank\" rel=\"noopener noreferrer\">Link to the site<\/a><\/p>\n<p><a href=\"https:\/\/business.linkedin.com\/fr-fr\/sales-solutions\/resources\/social-selling\/social-selling-conseils\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2017\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin.jpg\" alt=\"10 conseils en social selling linkedin\" width=\"1064\" height=\"749\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin.jpg 1064w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin-300x211.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin-1024x721.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin-768x541.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/10-conseils-en-social-selling-linkedin-750x528.jpg 750w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><strong class=\"lasq-text-gold\">You now know:<\/strong><\/p>\n<ul>\n<li>Le Social Seller <span>est un commercial qui utilise les r\u00e9seaux sociaux.<\/span><\/li>\n<li>LINKEDIN est une arme redoutable pour la prospection commerciale&nbsp;<\/li>\n<li>Vous devez adapter les r\u00e9seaux sociaux en fonction de votre activit\u00e9<\/li>\n<\/ul>\n<p><strong><span>&nbsp;I remain at your disposal.<\/span><\/strong><\/p>\n<p>Best regards<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social selling is a very powerful business strategy that allows you to prospect and negotiate using social networks. What social networks are used for social selling? The most common social networks are: Linkedin Twitter Facebook Instagram What are the advantages of social selling? Building relationships Get in touch with decision makers Highlight your expertise Influence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[467],"tags":[],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialselling-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Social Selling? - Jean-Luc Lasquellec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lasquellec.com\/en\/what-is-social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Selling? - Jean-Luc Lasquellec\" \/>\n<meta property=\"og:description\" content=\"Social selling is a very powerful business strategy that allows you to prospect and negotiate using social networks. 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