{"id":3043,"date":"2020-05-22T19:09:48","date_gmt":"2020-05-22T19:09:48","guid":{"rendered":"https:\/\/www.lasquellec.com\/?p=3043"},"modified":"2020-06-02T18:18:27","modified_gmt":"2020-06-02T18:18:27","slug":"why-seo-audit","status":"publish","type":"post","link":"https:\/\/www.lasquellec.com\/en\/why-seo-audit\/","title":{"rendered":"What is an SEO audit?"},"content":{"rendered":"<h2>Why do an SEO audit?<\/h2>\n<p>The natural referencing of your website is very important for your business. The more visible you are on Google, the greater the opportunities to close deals.<\/p>\n<p>Google regularly changes its algorithms, its functionality, the display of results. It is therefore essential to anticipate and check if your site still complies with Google &#8220;rules&#8221;.<\/p>\n<p>It is also always frustrating to see your competitors &#8220;occupying&#8221; the best places on Google. An audit of your site but also of competing sites is a way to better position yourself.<\/p>\n<h2>How to carry out an SEO audit?<\/h2>\n<p>The audit can be carried out by an SEO agency, an SEO freelance or yourself depending on your skills.<\/p>\n<p>The audit will be carried out on three main axes:<\/p>\n<ul>\n<li>The technical aspect of the site<\/li>\n<li>The content<\/li>\n<li>The netlinking<\/li>\n<\/ul>\n<p>There are many tools that allow you to get a quick idea of the situation. It is impossible to quote them all. Start with the tools that Google offers. Then everyone will have their preferences.<\/p>\n<h3>Google Search Console.<\/h3>\n<p>It&#8217;s free, moreover we can consider that if Google adds certain criteria, it is very likely that they are important.<\/p>\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a><\/p>\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1576\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console.jpg\" alt=\"google search console\" width=\"1451\" height=\"597\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console.jpg 1451w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console-300x123.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console-1024x421.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console-768x316.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console-750x309.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-search-console-1140x469.jpg 1140w\" sizes=\"auto, (max-width: 1451px) 100vw, 1451px\" \/><\/a><\/p>\n<h3>Google Analytics<\/h3>\n<p><a href=\"https:\/\/marketingplatform.google.com\/intl\/fr\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a><\/p>\n<p><a href=\"https:\/\/marketingplatform.google.com\/intl\/fr\/about\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1586\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics.jpg\" alt=\"google analytics\" width=\"1531\" height=\"720\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics.jpg 1531w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics-300x141.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics-1024x482.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics-768x361.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics-750x353.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-analytics-1140x536.jpg 1140w\" sizes=\"auto, (max-width: 1531px) 100vw, 1531px\" \/><\/a><\/p>\n<h3>Google Page Speed Insight<\/h3>\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=fr\" target=\"_blank\" rel=\"noopener noreferrer\">Google page speed insight<\/a><\/p>\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=fr\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1578\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight.jpg\" alt=\"page speed insight\" width=\"1106\" height=\"615\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight.jpg 1106w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight-300x167.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight-1024x569.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight-768x427.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/pagespeed-insight-750x417.jpg 750w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/a><\/p>\n<h3>Google explique le SEO<\/h3>\n<p><iframe style=\"width: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/xnyJQb37RRw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Google offers a playlist on SEO<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/playlist?list=PLKoqnv2vTMUOHPb5IJIn-7egNRmsvbPIE\" target=\"_blank\" rel=\"noopener noreferrer\">Link to youtube<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/playlist?list=PLKoqnv2vTMUOHPb5IJIn-7egNRmsvbPIE\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2013\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners.jpg\" alt=\"google webmaster search for beginners\" width=\"1266\" height=\"737\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners.jpg 1266w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners-300x175.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners-1024x596.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners-768x447.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners-750x437.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/google-webmaster-search-for-beginners-1140x664.jpg 1140w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/a><\/p>\n<h3>Woorank<\/h3>\n<p>An interesting tool that offers you to analyze your website in seconds.<\/p>\n<p><a href=\"https:\/\/www.woorank.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Woorank<\/a><\/p>\n<p><a href=\"https:\/\/www.woorank.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1577\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank.jpg\" alt=\"woorank\" width=\"1443\" height=\"587\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank.jpg 1443w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank-300x122.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank-1024x417.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank-768x312.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank-750x305.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/woorank-1140x464.jpg 1140w\" sizes=\"auto, (max-width: 1443px) 100vw, 1443px\" \/><\/a>&nbsp;You can also install the <strong>plugin<\/strong> on your browser. It&#8217;s <strong>free<\/strong>.&nbsp;<\/p>\n<p>&#8220;Instant SEO analysis and website reviews for SEO, mobile optimization, ease of use and social media. See the most current data, wherever and whenever you want.&#8221;<\/p>\n<h3>Majesticseo for netlinking<\/h3>\n<p><a href=\"https:\/\/fr.majestic.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/fr.majestic.com<\/a><\/p>\n<p>An essential tool to analyze your links.<\/p>\n<p><a href=\"https:\/\/fr.majestic.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1580\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo.jpg\" alt=\"majesticseo\" width=\"1427\" height=\"578\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo.jpg 1427w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo-300x122.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo-1024x415.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo-768x311.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo-750x304.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/majesticseo-1140x462.jpg 1140w\" sizes=\"auto, (max-width: 1427px) 100vw, 1427px\" \/><\/a><\/p>\n<h3>Semrush &#8211; Position of expressions &#8211; netlinking &#8211; content<\/h3>\n<p><a href=\"https:\/\/fr.semrush.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/fr.semrush.com<\/a><\/p>\n<p>A very powerful tool. The subscription is quite high but you can test for free for 7 days.<\/p>\n<p><a href=\"https:\/\/fr.semrush.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1579\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush.jpg\" alt=\"semrush\" width=\"1345\" height=\"558\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush.jpg 1345w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush-300x124.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush-1024x425.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush-768x319.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush-750x311.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/semrush-1140x473.jpg 1140w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><\/a><\/p>\n<h3>Yooda Insight<\/h3>\n<p><a href=\"https:\/\/insight.yooda.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yooda Insight<\/a><\/p>\n<p>A French provider. The tool will analyze the expressions positioned on the first page of Google. Several other services are offered.<\/p>\n<p><a href=\"https:\/\/insight.yooda.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1584\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight.jpg\" alt=\"yooda insight\" width=\"1439\" height=\"580\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight.jpg 1439w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight-300x121.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight-1024x413.jpg 1024w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight-768x310.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight-750x302.jpg 750w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/yooda-insight-1140x459.jpg 1140w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/a><\/p>\n<h3>Screamingfrog<\/h3>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\">Screamingforg<\/a><\/p>\n<p>Website crawler, which allows you to crawl website URLs to analyze and audit technical SEO<\/p>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1581\" src=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog.jpg\" alt=\"screamingfrog\" width=\"785\" height=\"563\" srcset=\"https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog.jpg 785w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog-300x215.jpg 300w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog-768x551.jpg 768w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog-120x86.jpg 120w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog-350x250.jpg 350w, https:\/\/www.lasquellec.com\/wp-content\/uploads\/2020\/03\/screamingfrog-750x538.jpg 750w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/a><\/p>\n<h2>How long does an SEO audit take?<\/h2>\n<h4>Basic audit<\/h4>\n<p>The objective is to quickly check whether the site has major problems or not. Using tools, the audit will take 1 to 2 hours. Of course, this is more of a check with a few oral recommendations.<\/p>\n<h4>Advanced audit<\/h4>\n<p>Depending on your objectives, a comparison will be made with the main competitors. This measures the gap and the magnitude of the task. Just like a sports competition, you need to study your competitors. The stronger the competition, the more important it will be to be demanding on the technical aspect, content and netlinking.<\/p>\n<p>Depending on the level of difficulty of the objective to be achieved, the audit may take one or more days.<\/p>\n<h2>How much does an SEO audit cost?<\/h2>\n<p>The price will depend on:<\/p>\n<ul>\n<li>The number of pages on the site<\/li>\n<li>Type of site: Presentation website &#8211; Ecommerce etc &#8230;<\/li>\n<li>If the site is multilingual<\/li>\n<li>Recommendations to achieve your objectives (simple or detailed report)<\/li>\n<\/ul>\n<p>The daily rate of an SEO consultant varies between 500 and 1000 \u20ac HT<\/p>\n<h2>Conclusion<\/h2>\n<p><strong class=\"lasq-text-gold\">You now know:<\/strong><\/p>\n<ul>\n<li>That Google offers free tools for auditing your website.<\/li>\n<li>That Google also offers free online training.<\/li>\n<li>That there are simple tools to check your site.<\/li>\n<li>That an SEO audit takes time.<\/li>\n<li>That an SEO audit is essential to obtain a good natural SEO.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>I remain at your disposal<span>.<\/span><\/strong><\/p>\n<p>Best regards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do an SEO audit? The natural referencing of your website is very important for your business. The more visible you are on Google, the greater the opportunities to close deals. Google regularly changes its algorithms, its functionality, the display of results. It is therefore essential to anticipate and check if your site still complies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[465,450,464],"tags":[],"class_list":["post-3043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audit-seo-en","category-seo-en","category-seo-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an SEO audit? - Jean-Luc Lasquellec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lasquellec.com\/en\/why-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SEO audit? - Jean-Luc Lasquellec\" \/>\n<meta property=\"og:description\" content=\"Why do an SEO audit? The natural referencing of your website is very important for your business. The more visible you are on Google, the greater the opportunities to close deals. Google regularly changes its algorithms, its functionality, the display of results. 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